Shred the Norm: Why We Build What We Build
Most people look for the path of least resistance. We build gear for the people who do the opposite. Meet the new "Shred the Norm" collection.
MORE THAN FABRIC. IT'S A MINDSET.
We create bold statements with a voice. Our products combine motivational artwork with durable, premium materials designed to handle your grind. Don't just wear it, live it.
-
RokFit Rewards
10% Cash Back on all Purchases!
-
Free shipping
On all U.S. orders over $75.
-
Trusted by
Hundreds of Thousands.
-
Easy returns
No hassle, no BS.
Best Sellers
View all-
🔥 Hot SellerUtility Towel - Remember Why You Started
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Best SellerAthletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
🔥 Best Seller14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Best SellerPrepare For The Unknown - Active Tee
Athletic Fit, Lightweight: 65% Polyester, 35% Cotton
Regular price $4500Unit price -
🔥 Limited EditionUtility Towel - Red, White & Blue Flash
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
-
🔥 Hot SellerBeyond The Horizon - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Hot SellerStrength Is Earned - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Paradise is a State of Mind - Street Tee
Oversized Fit, Heavyweight: 100% Cotton
Regular price $5600Unit price -
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
Death Before Decaf - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
🔥 Best SellerOversized Fit, Heavyweight: 100% Cotton, Made in USA
Regular price $5900Unit price -
Make Excuses or Make Progress - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Face Any Challenge - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Starve Your Distractions - Street Tee
Oversized Fit, Heavyweight: 100% Cotton, Made in USA
Regular price $5600Unit price -
It Always Seems Impossible - Active Tee
Athletic Fit, Lightweight: 65% Polyester, 35% Cotton
Regular price $4500Unit price -
Seeking Growth Never Ends - Active Tee
Athletic Fit, Lightweight: 65% Polyester, 35% Cotton
Regular price $4500Unit price -
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Embrace The Process - Active Tee
Athletic Fit, Lightweight: 65% Polyester, 35% Cotton
Regular price $4500Unit price -
Utility Towel - You Will Prevail
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Best SellerOversized Fit, Heavyweight: 100% Cotton, Made in USA
Regular price $5600Unit price -
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price
RokFit Clothing Co. - EST. 2010
RokFit isn’t just clothing - we’re the power to express. Our shirts go beyond fabric, they’re bold statements with a voice. We help people show their mindset, embracing their inner rebel, challenging expectations, and unapologetically standing out. United by the drive to stand out, powered by expression.
New Arrivals
View all-
Utility Towel - Strength Is Earned
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Hot Seller
Utility Towel - Remember Why You Started
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
New arrivalComfort Kills Progress - Long Sleeve Street Tee
Relaxed Fit, Heavyweight: 100% Cotton
Regular price $6300Unit price -
New arrival -
New arrivalAthletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
New arrivalOversized Fit, Heavyweight: 100% Cotton, Made in USA
Regular price $5600Unit price -
New arrival -
New arrival
For The Season
-
🔥 Best SellerFocus Over Fear - Pullover Hoodie
Oversized Fit Fleece Pullover Hoody
Regular price $9100Unit price -
The Way Of The Wild - Long Sleeve Street Tee
Relaxed Fit, Heavyweight: 100% Cotton
Regular price $5600Unit price -
-
New arrival
-
New arrival
Comfort Kills Progress - Long Sleeve Street Tee
Relaxed Fit, Heavyweight: 100% Cotton
Regular price $6300Unit price
Let customers speak for us
Great quality and color! Looks great hung up and feels good on skin when in use.
Robert
Utility Towel - Remember Why You Started
Great gift
Its a surprise for my daughter she is going to love it
David
Utility Towel - RokFit X Blondie
I normally wear a small but did size up to a
I normally wear a small but did size up to a medium for a more baggy fit. This is one of my favorites and I love the color
Kelly P.
Untamed - Crop Top
Love it! Fit is great and I love the heavy
Love it! Fit is great and I love the heavy material
Kelly P.
Relentless - Street Tee
Love!!
I absolutely love the fit and style of the athletic shirts. The fabric is soft and stretchy and the designs are so cool!
Katie P.
Rise and Grind - Active Tee
Breathe able, fits great and I’m in my 2nd trimest
Breathe able, fits great and I’m in my 2nd trimester of pregnancy.
Ashley B.
Embrace The Process - Active Tee
Great looking, and fits great,
Great looking, and fits great, too!
Jason F.
Make Excuses or Make Progress - Active Tee
What customers think about the store
Store offers high-quality athletic and streetwear with excellent designs and comfortable fabrics. Customers praise fast shipping, responsive customer service, and consistent sizing. Products are durable, stylish, and versatile for gym and casual wear. Many rep...
AI-generated from customer reviews.
Design Fit Material Quality
Trending
View all-
🔥 Hot Seller
Utility Towel - Remember Why You Started
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Best Seller
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
🔥 Best Seller
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Best Seller
Prepare For The Unknown - Active Tee
Athletic Fit, Lightweight: 65% Polyester, 35% Cotton
Regular price $4500Unit price -
🔥 Limited Edition
Utility Towel - Red, White & Blue Flash
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
-
🔥 Hot Seller
Beyond The Horizon - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Hot Seller
Strength Is Earned - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Paradise is a State of Mind - Street Tee
Oversized Fit, Heavyweight: 100% Cotton
Regular price $5600Unit price -
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
Death Before Decaf - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
🔥 Best Seller
Oversized Fit, Heavyweight: 100% Cotton, Made in USA
Regular price $5900Unit price -
Make Excuses or Make Progress - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Face Any Challenge - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price
Active Tees
View all-
New arrival
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Hurt Less, Hustle More - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
🔥 Hot Seller
Beyond The Horizon - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
🔥 Hot Seller
Strength Is Earned - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Death Before Decaf - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price -
Make Excuses or Make Progress - Active Tee
Athletic Fit, Midweight: 60% Cotton, 40% Polyester
Regular price $4500Unit price
Street Tees
View all-
New arrival
Comfort Kills Progress - Long Sleeve Street Tee
Relaxed Fit, Heavyweight: 100% Cotton
Regular price $6300Unit price -
New arrival
Oversized Fit, Heavyweight: 100% Cotton, Made in USA
Regular price $5600Unit price -
-
The Way Of The Wild - Long Sleeve Street Tee
Relaxed Fit, Heavyweight: 100% Cotton
Regular price $5600Unit price -
Paradise is a State of Mind - Street Tee
Oversized Fit, Heavyweight: 100% Cotton
Regular price $5600Unit price -
Excuses or Reasons - Street Tee
Oversized Fit, Heavyweight: 100% Cotton, Made in USA
Regular price $5600Unit price -
Oversized Fit, Heavyweight: 100% Cotton, Made in USA
Regular price $5600Unit price -
Drink The Wild Air - Sleeveless Tee
Sleeveless, Oversized Fit, Heavyweight 100% Cotton
Regular price $5600Unit price
Utility Towels
View all-
Utility Towel - Strength Is Earned
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Hot Seller
Utility Towel - Remember Why You Started
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
Utility Towel - Beyond The Horizon
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
🔥 Limited Edition
Utility Towel - Red, White & Blue Flash
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
14.75" wide x 24" tall, Multi-use Utility Towel
Regular price $2600Unit price -
Fuel for the Bold
View all-
-
The Heavy Hitters Have Returned: RokFit Restock is Live
They sold out fast. Now they're back. We've reloaded the arsenal with the heavy hitters—your favorite graphic active tees and street-ready hoodies are finally back in rotation. Get the gear...
-
Wipe Down. Gear Up. 2 New Designs for Our #1 Best-Selling Utility Towel.
The RokFit Utility Towel is back with two powerful new designs: "Strength Is Earned" and "Remember Why You Started." Discover why this waffle-textured microfiber towel, complete with a carabiner clip,...
-
Black Friday 2025: Everything You Need to Know
Black Friday weekend is almost here. Here’s a quick breakdown of what’s happening, what’s new, and when everything goes live so you can plan your haul and grab the annual...
-
RokFit Gift Guide 2025: Gear Up, Gift Bold
The RokFit Gift Guide 2025 is here with our top picks for bold gifting. Find graphic tees, hoodies, utility towels, activewear and new releases made for the active lifestyle.
-
The Way of the Wild - A Tee Built for Those Who Roam Their Own Path
Meet RokFit’s Way of the Wild Long Sleeve. A rugged, heavyweight tee designed for life on the move.
-
Massive Tee Restock: Fan Favorites Are Back in Action
Our most popular RokFit tees are back! From best sellers to newer drops, this restock brings back everything you’ve been waiting for.
-
Fuel Your Grind: RokFit’s New Mugs Are Built for the Bold
Three new RokFit mugs have arrived — each built with attitude, grit, and the same bold energy that fuels your mornings. Whether you’re chasing PRs, early shifts, or late nights,...
Tees With a Voice. Gear With Attitude.
Active Streetwear & Gear for the Bold
Built for the gym. Ready for the streets. RokFit designs premium activewear for those who train hard, live bold, and refuse to settle. From rugged tees to high-performance booty shorts, crop tops, and utility towels. Our gear is made to keep up with your active lifestyle.