RokFit New Arrivals

Fresh drops, new designs, same bold attitude. Discover the latest RokFit releases — from new graphic tees and crops to utility towels and gear built to push limits. Stay ahead of the pack with our newest arrivals built for the active lifestyle.


  • Mental Vacation

    Oversized Fit, Heavyweight: 100% Cotton, Made in USA

    (498)
    Regular price $5800
    View details
  • Make Excuses or Make Progress

    Relaxed Fit Fleece Pullover Hoody

    (58)
    Regular price $8700
    View details
  • Front view of brown unisex hoody with 'Mental Vacation' graphic Back view of brown unisex hoody with 'Mental Vacation' graphic
    Up to 49% off

    Mental Vacation

    Relaxed Fit Fleece Pullover Hoody

    (58)
    Sale price $4400 Regular price $8700
    View details
  • All-Terrain Towel - Big Cats

    32" wide x 70" tall, All-Terrain Towel

    (14)
    Regular price $8000
    View details
  • All-Terrain Towel - Live Free or Die

    32" wide x 70" tall, All-Terrain Towel

    (14)
    Regular price $8000
    View details
  • All-Terrain Towel - Volt

    32" wide x 70" tall, All-Terrain Towel

    (14)
    Regular price $8000
    View details
  • Utility Towel - Trust The Process

    14.75" wide x 24" tall, Multi-use Utility Towel

    (496)
    Regular price $2600
    View details
  • Utility Towel - Be Savage

    14.75" wide x 24" tall, Multi-use Utility Towel

    (496)
    Regular price $2600
    View details
  • Utility Towel - Defy The Odds

    14.75" wide x 24" tall, Multi-use Utility Towel

    (496)
    Regular price $2600
    View details
  • Women's Hybrid Short

    2.5" Inseam

    (9)
    Regular price $7300
    View details
  • Women's Hybrid Short

    2.5" Inseam

    (4)
    Regular price $7300
    View details
  • Women's Hybrid Short

    2.5" Inseam

    (6)
    Regular price $7300
    View details
  • Utility Towel - Volt

    14.75" wide x 24" tall, Multi-use Utility Towel

    (496)
    Regular price $2600
    View details
  • 5" Hybrid Short

    Approximately 15" short with a 5" Inseam

    (36)
    Regular price $7300
    View details
  • 5" Hybrid Short

    Approximately 15" short with a 5" Inseam

    (36)
    Regular price $7300
    View details
  • 5" Hybrid Short

    Approximately 15" short with a 5" Inseam

    (36)
    Regular price $7300
    View details
  • 7" Swim Trunks
    Up to 60% off

    7" Swim Trunks

    Approximately 17" short with a 7" Inseam

    (5)
    Sale price $2900 Regular price $7300
    View details
  • 7" Swim Trunks
    Up to 60% off

    7" Swim Trunks

    Approximately 17" short with a 7" Inseam

    (5)
    Sale price $2900 Regular price $7300
    View details
  • 7" Swim Trunks
    Up to 60% off

    7" Swim Trunks

    Approximately 17" short with a 7" Inseam

    (5)
    Sale price $2900 Regular price $7300
    View details
  • Utility Towel - Don't Look Back

    14.75" wide x 24" tall, Multi-use Utility Towel

    (496)
    Regular price $2600
    View details
  • Utility Towel - Starve Your Distractions

    14.75" wide x 24" tall, Multi-use Utility Towel

    (496)
    Regular price $2600
    View details
  • You Will Prevail

    Athletic Fit, Midweight: 60% Cotton, 40% Polyester

    (545)
    Regular price $4700
    View details
  • The Enigma

    Oversized Fit, Heavyweight: 100% Cotton, Made in USA

    (498)
    Regular price $5800
    View details
  • Defy The Odds

    Oversized Fit, Heavyweight: 100% Cotton, Made in USA

    (498)
    Regular price $5800
    View details
  • Endure
    Up to 53% off

    Endure

    60% Cotton, 40% Polyeseter

    (9)
    Sale price $2200 Regular price $4700
    View details
  • Good Vibes
    Up to 53% off

    Good Vibes

    60% Cotton, 40% Polyeseter

    (7)
    Sale price $2200 Regular price $4700
    View details
  • Stretch Web Belt

    One Size Fits Most

    (75)
    Regular price $4400
    View details
  • Stretch Web Belt

    One Size Fits Most

    (4)
    Regular price $4400
    View details
  • Stretch Web Belt

    One Size Fits Most

    (2)
    Regular price $4400
    View details
  • Utility Towel - Strike of Fate

    14.75" wide x 24" tall, Multi-use Utility Towel

    (496)
    Regular price $2600
    View details
  • Utility Towel - Hold Fast

    14.75" wide x 24" tall, Multi-use Utility Towel

    (496)
    Regular price $2600
    View details
  • Utility Towel - Sink Or Swim

    14.75" wide x 24" tall, Multi-use Utility Towel

    (496)
    Regular price $2600
    View details
  • 7" Hybrid Short

    Approximately 17" short with a 7" Inseam

    (36)
    Regular price $7300
    View details
  • 7" Hybrid Short

    Approximately 17" short with a 7" Inseam

    (36)
    Regular price $7300
    View details
  • 7" Hybrid Short

    Approximately 17" short with a 7" Inseam

    (36)
    Regular price $7300
    View details
  • Canvas Bucket Hat

    (7)
    Regular price $4400
    View details
  • Canvas Bucket Hat

    (7)
    Regular price $4400
    View details
  • RokFit Sunglasses

    Two-tone black / pink frame with UV400 black lenses

    (7)
    Regular price $1500
    View details
  • Sold out

    RokFit Sunglasses

    Two-tone black / white frame with UV400 black lenses

    (4)
    Regular price $1500
    View details
  • Defy The Ordinary

    Athletic Fit, Midweight: 60% Cotton, 40% Polyester

    (545)
    Regular price $4700
    View details
  • Sink Or Swim

    Oversized Fit, Heavyweight: 100% Cotton, Made in USA

    (498)
    Regular price $5800
    View details
  • Volt Crew Sock

    (13)
    Regular price $1500
    View details
  • ROKFIT Crew Sock

    (1)
    Regular price $1500
    View details
  • Checker Crew Sock

    (6)
    Regular price $1500
    View details
  • Volt Beanie

    (3)
    Regular price $3700
    View details
  • Tiger Beanie

    Regular price $3700
    View details
  • ModestMark Beanie

    Regular price $2900
    View details
  • ModestMark Beanie

    Regular price $2900
    View details
  • ModestMark Beanie

    Regular price $2900
    View details
  • EST Beanie

    Regular price $3700
    View details